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Green Joe's Coffee Co. began because somewhere along the line,
coffee companies that had once been great no longer were, and no one
seemed to notice. Taste expectations everywhere dropped, even though
the industry was growing.
The founders of Green Joe’s know the secret to outstanding taste – batch size – and they bring to the table an amazing array of recipes and the unparalleled skill of their roastmaster. Fed up with watching people sit by and accept average coffee at high prices, these coffee lovers vow to bring back the experience coffee drinkers everywhere felt when they first fell in love with the drink.
Green Joe’s knows where other coffee companies go wrong. As consumer demand grows, they respond by purchasing larger roasters, ones that hold anywhere from 40 to 200 kilos, to make more coffee. Unfortunately for them, they also compromise the taste of their beans.
Green Joe’s has a way around this problem. By never using
roasters over the size of 15 kilos, we are able to roast our beans
with the necessary precision and without compromising the art that goes
into the process. We make a commitment to our customers that no matter
how much coffee we produce, we will never compromise taste for
convenience.
To the Green Joe’s founders, principles are important. If we are going to give everything we have to do this the right way, we are
going to do everything the right way. Green Joe’s works hard to form and maintain direct relationships with growers
around the world so that more money flows straight to them and
their communities. We also find other ways to support coffee-growing
communities, like through the Amani Children’s Foundation.
Additionally, we choose to do our best to buy
shade-grown or Rainforest Alliance coffees whenever possible, and we
pursue ways to combat our carbon emissions. For more information, visit our Responsibility page.
Green Joe's Coffee Co. is proud to bring you our superior coffees, the taste of which you can always trust. And you can rest assured that never again will you have to go back to believing that average is great.
